UNDP jointly with the Center for Promotion of Imports to EU from Developing Countries of Netherlands (CBI) and the Ministry for Investments and Foreign Trade of Uzbekistan conducted the 3-day training for more than 50 representatives of public and private sector of Fergana Valley to improve their knowledge and skills on utilizing advanced export marketing tools and promotion of exports to EU markets.
International experts from the Netherlands – Mr.Emanuel Janssen and Mr. Arie Landsmeer, trained participants on advanced export marketing tools and how to effectively utilize “4 steps” methodology on development of strategies for entering foreign markets, including analysis of industry and target markets, application and use of SWOT analysis tools as well as elaboration of strategic action plan of exporting to EU.
During practical sessions participants designed case studies and action plans on export of specific products to EU, which included the goals and strategic approaches to exports of specific products, potential market segments, utilized export marketing tools, as well as budget and export action plan.
By the end of the training participants presented specific case studies and action plans on export promotion of their products to international markets. In particular, case studies on exports of towels and cherries to Netherlands, grapes, pomegranate and honey to Germany, reinforced concrete slabs to Kyrgyzstan, chilli peppers to Poland were delivered by the participants.
The UNDP trade development activities are carried out in accordance with the Action Strategy for Uzbekistan Development 2017-2021, with focus on achieving the Sustainable Development Goals adopted by the UN Member States.
UNDP’s ‘Aid for Trade’ project as a national component of the regional ‘Aid for Trade in Central Asia – Phase III’ project aims at increasing income generation, creating jobs and expanding exports.