Launching of eco bagsJun 5, 2014
UNDP and UNV in partnership with a chain of supermarkets Korzinka.uz is launching a new initiative – eco bags promotion campaign in Uzbekistan. This initiative aims to raise people’s awareness of plastic bags’ harm to the environment appealing consumers to use eco bags instead of using plastic ones.
It is notable that more than 60,000 consumers a day do shopping in Korzinka.uz. Considering that each customer takes 2-3 bags a day and especially if we take into consideration the amount of plastic bags, which are used in markets and bazaars of Tashkent, it would not be so difficult to make conclusions about increasing load on the environment only within our city alone.
Moreover, it should be noted that eco bags launching – is a completely social project. Thus, development of concept and eco bags design, promotion ideas are implemented only by volunteers, by active and progressive youth. Furthermore, eco bags are manufactured in workshops of social enterprises which were organized with support of UNDP to promote employment of vulnerable groups. Therefore, buying eco bags customers make a contribution not to only saving environment, but to supporting females from vulnerable groups of the population who work in these manufacturing workshops. In order to stimulate people’s interest towards consuming eco bags, Korzinka.uz has prepared an excellent mechanism of encouragement. Henceforth, clients join the program of Loyalty Cards when purchasing products at the cost of 200,000 UZS and when buying an eco-bag. Considering the fact that the condition of getting a bonus card constitutes 300,000 UZS, many customers of Korzinka.uz will be glad to hear this news. Eco bags will be realized through all branches of Korzinka.uz.
The opening ceremony will be on World Environment Day on 5th of June with the participation of UNDP and Korzika.uz managers. Eco bags promotion campaign will be held from June 5 till June 7 in three different branches of Korzinka.uz and will be organized fully with eco-volunteers efforts. Within the framework of eco bags campaign eco volunteers will organize educational activities, competitions and games, give out prizes and souvenirs to the most active customers. Moreover, within the framework of the campaign various types of eco bags will be demonstrated to clients of Korzinka.uz for further consuming and reusing of eco bags. The campaign will last from 17.00 till 20.00 according to the following schedule: June 5 – Korzinka.uz Turkmenskiy, June 6 - Korzinka.uz Karatash, June 7 – Korzinka.uz Sergeli. In order to support the promotion strategy “green development” and to provide social cooperate responsibility, Korzinka.uz not only supports the idea of UNDP/UNV to launch eco bags, but intends to substitute bio degradable bags which can dissolved in the soil short run for standard plastic bags till the end of this year.
For a while already UNDP/UNV Project ‘Social Innovation and Volunteerism in Uzbekistan’ is promoting social innovation and volunteerism in the country offering innovative solutions to social problems, generating interaction between different people and various organizations. For more information about the project, follow the link www.iact.uz