How to Boost Business using the Internet?
A training workshop on ‘How to boost business using the Internet?’ for over 20 local businesses and artisans was held on September 18, 2013 in Business Training Centre (BTC), established with the assistance of the ‘Aid for Trade’ component of the UNDP Project at Namangan Regional Department of the Chamber of Commerce and Industry.
Workshop participants were representatives of an established business which were interested in learning the Internet resources for increasing sales and improving business practices. During the training, an emphasis was repeatedly made on the importance of the Internet and its opportunities for promoting modern business and how Internet changes business practices. In particular, on basis of specific examples, participants were able try out searching for information; observe importance of placing information about the product and company on various resources, good practices for improving visibility in search engines’ search results, and the need for online presence.
Participants with a noticeable interest learned practices for placing information and announcements on the Internet sites, website registration and its promotion in different databases to improve it rankings in the search engines. Services and resources of national marketing platforms such as www.exporter.uz, www.uzte.uz, www.torg.uz and international platforms such as www.ebay.com and others were reviewed. "We need to create a national website with a detailed catalogue of local products, the existence of which is known to every user of the Internet. There is no such resource now, where one can obtain detailed information about the product and its manufacturer. Even if there are such resources, they have little information or the resource is not popular. Perhaps, if information about such resources is given starting at schools, it would make a better impact... " expressed his views Nasim Babahuzhaev of a private company ‘Emerald furniture’, which locally produces home furniture.
Also, the participants were very interested in searching for the equipment, reviewing applications for instant messaging, automatic machine translation of the text, mail services and social networks. Various national platforms for the creation and free hosting of small websites were also reviewed.
It should be noted that the organisation of the training in the Business Training Centre, established with the support of the UNDP Project ‘Support to Foreign Trade and Investment Promotion in Uzbekistan’ was not the first training conducted at the BTC. In the last 3 months BTC conducted trainings on business development, strengthening of personal skills of entrepreneurs, using electronic reporting. Besides trainings, the Centre offers business development consulting services and assistance with preparing business plans, finding equipment and other services.
The component ‘Aid for trade’ is a national part of the regional project ‘Wider Europe: Aid for Trade for Central Asia, South Caucasus and Western CIS’ and is aimed at stimulating economic growth oriented on human development through the strengthening of trade and productive capacity of local communities, and enhancement of their access to domestic and foreign markets. The Aid for Trade component is funded by the Finnish Government and implemented by the UNDP and the Ministry for Foreign Economic Relations, Investments and Trade of the Republic of Uzbekistan.